Strategic planning is a process that organizations use to define their direction and make decisions about how to allocate resources in order to pursue their goals and objectives. It involves analyzing the organization's internal strengths and weaknesses, as well as external opportunities and threats, and then developing a plan to achieve its long-term vision. This process typically involves setting goals and objectives, identifying strategies to reach those goals, and creating action plans to implement those strategies. Strategic planning helps organizations align their resources and activities in a way that maximizes their effectiveness and helps them adapt to changing external conditions. Overall, strategic planning is a dynamic and ongoing process that helps organizations adapt to changes in their environment, improve their performance, and achieve their long-term goals.